Thursday, September 28, 2017

Week 5- Advertisement Billions

How much money do you think a company makes from advertising?  This question may be hard to answer until we know what kind of company is being observed.  To get some perspectives, lets look at the digital advertising leaders.

Facebook brought in $9.3 billion in one quarter, with the growth of 45 percent from a year prior.  Google had 21 percent increase in earnings with report of $26 billion in total revenue.  Now, going back to my question, these companies had a large majority of their total revenue come from advertising.  Google had a total of 87% of total revenue and Facebook, with almost all of it, had 98%.

I have been learning more about these ads from the customer stand point with learning how to make these ads and when to use them.  The amount of people that are getting this exposure through ads is increasing, and so is the wealth of top companies such as Facebook and Google.

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