Week 11- Hootsuite Learning

As I discussed before, Hootsuite is a very good tool to use for social media marketing.  It makes posting to multiple platforms and reviewing the analytics.

Currently, I am working on getting my Hootsuite Platform Certification.  This is a challenging process because of the test needed to take in order to be certified.

Thankfully, Hootsuite makes it easy to access the website and learn how to use it.

I will be taking the test soon and receiving my certification.  If you have an interest in growing your social media marketing, I suggest you look into Hootsuite and work to get the certification as well!

Week 10- Campaigning MKTG 347

I am working on creating a Facebook ad campaign in order to market my freelance digital marketing page.  This is something that you can do with any Facebook page that you have that you are looking to advertise for.

To begin, head over to the business page of Facebook(facebook.com/business).  From this page you will be able to see lots of business opportunities that Facebook offers, but for now we will click on  the create ad button.

This will take you to the beginning of you ad campaign.  Begin by selecting your marketing objective as shown below.

After making the campaign, we start to create the plan of our ads.  This is with making an ad set. Facebook makes it easy to navigate through the page in order for you to get the most from the ads. The ad set goes into detail on your audience you want to reach, your budget, and much more.

Once you have your ad plan all ready, we move to making an actual ad.  Facebook allows you to edit the ad, format it the way you like, and connect links to your page.  

Creating advertisement for your page may seem like a hassle, but using Facebook is helpful.  The page walks you through step by step, making your ad problem into a successful outcome.

Week 9- Creating Ads pt.1 MKTG 347

Every time I watch a youtube video, I have to waste at least 5 seconds to watch an advertisement that I am never going to click on.  Why would people use their time and money to create these ads, nobody clicks on them anyways.

This was the way I felt about social media marketing ads before I really dug into what these ad's can actually do.  Switching my views from the consumer to the producer, it is a sure choice that SMM is a necessity for success for business exposure.  

Currently,  I am putting my focus in learning how to create Facebook ad's and how to read all of the information that is provided from data.  This data, as I personally know, can be very important.  My example is when I use my personal social media.  As I said before, I used to hate these ad's.  Now, these ad's actually relate to me and sometimes are things that interest me.  I realized that the more I used social media, the more they knew about me.  

Now I know that I can use this advertisement in order to spread awareness and reach potential customers from my laptop.  This not only makes my life easier, it also gives me a great chance for success.  I know that when I open up my own business that social media will be the best way to advertise.  

Week 8- Hootsuite

Social media can become overwhelming with all of the different platforms, especially when you are trying to increase your viewers with multiple posts.  Keeping track of all of the platforms and creating individual posts for each is not very time oriented. 

Time management is always a big factor in success.  With the help of Hootsuite; posting, viewing, and interacting with social media can be done with one general platform. 

When I first heard about this, I was pretty excited.  For me, I know that social media is very important for small businesses.  If I use Hootsuite for my business's social media marketing, I will have a lot more time for other aspects of the business.  Finding time shortcuts is a great way to improve efficiency and effectiveness.

Week 7- Facebook Insights

In order for business success, one must have a plan in place with more solutions then problems.  Business comes with lots of speed bumps, but those that can adapt and change for the better will be more likely to succeed.  One step to provide the changes needed for success is with using the insights.  If your business has a Facebook page, then you are sitting on a gold mine of information.








This information is very specific and can actually become confusing at first.  Some of the key data that you can gain was listed on a blog(link below).  These insights will lead you to making decisions in the right way.

With social media marketing, the feedback provided by Facebook will tel you how you are doing and where you can improve.















https://blog.bufferapp.com/facebook-insights

Week 6- Social Mention: Tesla

Tesla has become known for creating one of the best electric vehicles,  but this does not nearly represent the company as a whole.  There has been a recent change in the mission statement, now stating, "Tesla’s mission is to accelerate the world’s transition to sustainable energy." The company plans to continue to excel in the sustainable energy business and to offer electrically ran items for the lowest prices.  

Now, SocialMention on Tesla Inc. shows the chart about, explaining that Tesla is viewed above average.  I feel that the public does not truly understand the potential that this company has.  Most of the information was on the current Tesla stocks and how model S was doing.  Doing further research, you can see that Tesla has much more to offer.

Tesla needs to show the public that they are going to change sustainable energy dramatically.  I believe that when they need to market their future in order to get to where they want to be.  Currently, people believe that Elon Musks dreams are unrealistic, but really he is just seeing the future in a way nobody else has.

https://www.tesla.com/about

http://www.socialmention.com/search?t=all&q=Tesla+INC.&btnG=Search

Week #4- Learning Facebook

I have had Facebook for many years now, but I have never gone into detail to learn more about it.  After reading Chapter three of Introduction Of Social Media Marketing, (Kelsey) I realized the marketing that a small business can get from creating a simple page for free can help so much.

As a Business Entrepreneurship major, I feel that extending my knowledge on Facebook from the business side of it will help me in the future.  Currently, I am working on starting up my own business.  As I do more research, I realize that there is a lot more to a great idea for a business.  I am excited to continue to learn more about the marketing side of business because it seems to be a weak point of mine.  

Week #3- Getting Social

At the end of my third week of blogging, I have learned that getting social with my blogs will be the best way to increase my blogs awareness.

I began the week hitting some of the key social media apps that I was already using such as Facebook, Twitter, and Linkedin.  This was key for me because I was able to inform a mass amount of people including people that I did and did not know about my blog.

Now that I have reached out to my followers from multiple social media sites, I feel that my next step is to continue to keep those followers updated on my blogs.  I know that the more I learn on the marketing of social media, the better my skills in the subject will be.  Skills like social media marketing are very important to the future of the business world and I open to learn all about it.

Week #2- The Technological Revolution

First views:

I grew up with the start of technology and I have seen so many changes in the technology available.  Thinking about it now, my first computer was shared with the whole family with internet that would take what seemed like hours.  Now, everyone has multiple pieces of technology running at the same time such as; smartphones, laptops, gaming systems, and even watches.  Now, there is even cars that can drive themselves.  Technology is growing, but to where is still big question.

Innovation:

Although all of the technology we have is made to make things easier, I never realized where technology is going.  From an article from wired.com linked below, it states that “By 2032, half the trucks would not have human drivers.”  This article really got me thinking about what the future holds and how we will be effected by AI.  My father is a truck driver, and the thought that he will be jobless in the future is a scary.  I know that technology can be very helpful, but now I have to begin to start thinking about my personal career and if it will be affected by this innovation. 

Personal Changes:

For me, I believe that technology will be helpful to me.  With my studies being in Business Entrepreneurship, I feel that I can use technology to my advantage.  Currently, I am a Junior in my undergrad, but the time to find a career is in full force.  I believe that I do not change my life plan in order to make way for AI, but instead keep my mind open for business opportunities within technology.  With this, I believe that my next step is to start learning the technology market and to also work in some time for coding.  I feel that the more knowledge I have on applications and websites will only increase my chances for success as an entrepreneur. 

Link to wired.com

https://www.wired.com/2017/03/hate-break-steve-mnuchin-ais-already-taking-jobs/

Link to linkedin post

https://www.linkedin.com/pulse/dont-delay-one-can-say-how-soon-ai-take-away-jobs-todd-kelsey

Week #1- My Blog MKTG 347

My name is Brady Pugliese and I am a junior at Benedictine University.  I am a Business Entrepreneurship major with plans to be a business owner in the future.  This is my first blog post for my social media marketing class.  I will be posting to this blog weekly with information on a broad range of subjects.

A new passion that I have developed is for the stock market and learning how to invest.  I plan to learn more on this topic and show the relations to the market and social media.  One of my main goals is to understand more about the trends of the market and what makes some stocks move.