Week 11- Hootsuite Learning

As I discussed before, Hootsuite is a very good tool to use for social media marketing.  It makes posting to multiple platforms and reviewing the analytics.

Currently, I am working on getting my Hootsuite Platform Certification.  This is a challenging process because of the test needed to take in order to be certified.

Thankfully, Hootsuite makes it easy to access the website and learn how to use it.

I will be taking the test soon and receiving my certification.  If you have an interest in growing your social media marketing, I suggest you look into Hootsuite and work to get the certification as well!

Week 10- Campaigning MKTG 347

I am working on creating a Facebook ad campaign in order to market my freelance digital marketing page.  This is something that you can do with any Facebook page that you have that you are looking to advertise for.

To begin, head over to the business page of Facebook(facebook.com/business).  From this page you will be able to see lots of business opportunities that Facebook offers, but for now we will click on  the create ad button.

This will take you to the beginning of you ad campaign.  Begin by selecting your marketing objective as shown below.

After making the campaign, we start to create the plan of our ads.  This is with making an ad set. Facebook makes it easy to navigate through the page in order for you to get the most from the ads. The ad set goes into detail on your audience you want to reach, your budget, and much more.

Once you have your ad plan all ready, we move to making an actual ad.  Facebook allows you to edit the ad, format it the way you like, and connect links to your page.  

Creating advertisement for your page may seem like a hassle, but using Facebook is helpful.  The page walks you through step by step, making your ad problem into a successful outcome.

Week 10- Self-Inventory WCIYP MKTG 347

Today, I began to read about self inventory and how it can be a helpful method in order to find a job.  The personal inventory helps one understand who they really are, but how can this help them with finding a career?

First, knowing who you really are will help you find a career, not just a job.  The self inventory method will lead you to know more of the market you want to get in to.  This is not only because that is what you have skills for, but it is what you are truly interested in.  Many people that are currently employed do not like their jobs.  An article from The Washington Post, says that only 13% of people actually like to go to work.  This is something we have to do for the rest of our life, so lets chose something we are going to enjoy.

Not only will the self inventory help you find where to work, but it can also help in the interview process for that job.  You will be able to describe exactly who you are and what you bring to the table in the interview.  This allows the one interviewing you to realize that this is actually what you want.

Finding a job can be difficult, but finding a personally enjoyed career is much harder.  If you are currently searching for the job you want, first find out who you really are.  By using the self inventory method, you may find the right occupation for you.  Find your happiness through yourself.

Week 9- Creating Ads pt.1 MKTG 347

Every time I watch a youtube video, I have to waste at least 5 seconds to watch an advertisement that I am never going to click on.  Why would people use their time and money to create these ads, nobody clicks on them anyways.

This was the way I felt about social media marketing ads before I really dug into what these ad's can actually do.  Switching my views from the consumer to the producer, it is a sure choice that SMM is a necessity for success for business exposure.  

Currently,  I am putting my focus in learning how to create Facebook ad's and how to read all of the information that is provided from data.  This data, as I personally know, can be very important.  My example is when I use my personal social media.  As I said before, I used to hate these ad's.  Now, these ad's actually relate to me and sometimes are things that interest me.  I realized that the more I used social media, the more they knew about me.  

Now I know that I can use this advertisement in order to spread awareness and reach potential customers from my laptop.  This not only makes my life easier, it also gives me a great chance for success.  I know that when I open up my own business that social media will be the best way to advertise.