Week #3- Big Idea, Balt 318

Well... What's the big idea?

In storytelling, the big idea is exactly what it says it is.  Being able to tell a story in one sentence, and allowing the listener to be able to understand and comprehend.  This allows the audience to get the point of the idea with little time invested.

This may seem impossible, especially when your story deck has over twenty slides.  I find the big idea to be similar to a company's mission statement.  Breaking down the company in order to explain the company in one sentence.

Last semester in my entrepreneurship class, our group created a business plan in order to solve the problem of germs in public places.  This was a very broad problem that could have had lots of solutions.

When getting into the specifics, our group found the problem of having too much information.  When we had to create a one sentence summery of our company, we couldn't simplify everything we knew.

Taking a step back and working on the big idea is very important in staying on track of your goals.  From Storytelling with Data, there are three components to the Big Idea; having a unique point of view, explain the interest, and a full sentence.

Creating the big idea of your business or idea, remember to know who the audience is, what message you are trying to get across, and how you are going to be able to do this.  The big idea should be the base line of the business story.