Week 12- AI Impact MKTG 347

Today we look at an Article by Todd Kelsey titled Artificial Intelligence Impact on Business Jobs.  In the article, Professor Kelsey describes the way that he believes the business job market will be changed with the spread of AI.

One aspect that was talked about was Entrepreneurship.  This was one section that I broke down very specifically because it is the route I plan to take with my life goals.  I have had an entrepreneurial mindset for awhile now, and it was good reinsurance to hear that my major was a good choice.

The article states " As a society, we should do everything we possibly can to empower every young person to learn about entrepreneurship, including opportunities to take classes, participate in workshops and get support from business mentors."  

With this is mind, I believe that I should be spreading the entrepreneurial dream with others to influence them in joining.  This can not only help me directly, and at the same time improve the overall economy.

I can't wait to continue my studies to work to better the economy.  All while keeping artificial intelligence in mind.




https://www.linkedin.com/pulse/artificial-intelligence-impact-business-jobs-todd-kelsey/

Todd Kelsey- https://www.linkedin.com/in/tekelsey/

Week 12- Surfing the Tsunami Intro MKTG347

Reading the introduction to this book, I've already become more interested in getting involved with AI.  Currently studying Entrepreneurship in school, I believe that one area that I need to dive deeper into is technology and its rise.

Throughout this semester,  I have taken a break from using most technology.  The main reason for this is because I felt that I was wasting to much time.  Using social media for hours, while at the same time sitting in front of a gaming console with a movie playing in the background.  It was taking over my life and for the wrong reasons.

The realization that AI is not going to slow down is very important.  I want to gain more knowledge on the industry and use it for my future Entrepreneurship goal.  Although this still will not be my main focus, I plan to find others interest and make new connections.  With this, I will have others that know the information to help me, while I help with the business behind it.

One way I plan to learn more about the subject is with reading Todd Kelsey's Surfing the Tsunami, when the completed book is released,  The introduction can be found at http://www.tsunami.ai/introduction.

Todd Kelsey-https://www.linkedin.com/in/tekelsey/

Week 11- Entrepreneurship 2

With the semester coming to an end, all of the work we put in came down to the final project.  The final pitch for Entrepreneurship 301 was very stressful with compacting a semester of research and information into a eight minute presentation.

Creating the presentation was a long process, but one thing that helped a lot was being able to use google drive.  With this feature, the group was able to share information and work on assignments without always having to meet.   With drive, we had a folder that included all of our work and with that we created a presentation with google slides.

Using most of the work that we already completed through the semester and transforming them into slides was difficult because we all had so much information to pack into the few slides.

We ended up braking the presentation into four sections, one for each team member.  Yaju was head of Research and Development and presented the slides on the problem that we were working to solve and why it needs to be addressed.  I presented that prototype that we created with all of the future features that a working prototype would come with and the estimated prices for the working prototype.  Frank was in charge of the marketing strategy and the competitive landscape.  This was a strong part of our presentation because Frank is a Marketing Major.  Finally, Ken closed up the presentation with our products future innovations and the sales pitch on why to invest.

Overall, our group made a solid presentation on google slides, but we all felt that it did not have enough eye appeal.  The night before the presentation, we ended up working late in order to change the presentation into a Prezi.  This ended up adding value to our presentation because it created a story behind it.  The slides work up a mountain, with the last slide being at the top with our closing pitch.  We felt that little details like that add value and helped our presentation in the end.

All in All, the class was very helpful to me in knowing what to do next with my business ideas.   The class, along with Professor Houlihan, gave me the confirmation on what I want to do for the rest of my life.  I am very excited to begin my journey as an entrepreneur.

http://www.ben.edu/
http://www.ben.edu/facilities-management-planning/planning-construction/daniel-l-goodwin-hall-of-business.cfm
http://www.ben.edu/college-of-business/undergraduate/entrepreneurship.cfm

Professor

https://www.linkedin.com/in/jodihoulihan/

Team:
Yaju Mahida- https://www.linkedin.com/in/yajuvendra-mahida/
Frank Greco- https://www.linkedin.com/in/frankgreco24/
Ken West-

Week 11- Hootsuite Learning

As I discussed before, Hootsuite is a very good tool to use for social media marketing.  It makes posting to multiple platforms and reviewing the analytics.

Currently, I am working on getting my Hootsuite Platform Certification.  This is a challenging process because of the test needed to take in order to be certified.

Thankfully, Hootsuite makes it easy to access the website and learn how to use it.

I will be taking the test soon and receiving my certification.  If you have an interest in growing your social media marketing, I suggest you look into Hootsuite and work to get the certification as well!

Week 10- Campaigning MKTG 347

I am working on creating a Facebook ad campaign in order to market my freelance digital marketing page.  This is something that you can do with any Facebook page that you have that you are looking to advertise for.

To begin, head over to the business page of Facebook(facebook.com/business).  From this page you will be able to see lots of business opportunities that Facebook offers, but for now we will click on  the create ad button.

This will take you to the beginning of you ad campaign.  Begin by selecting your marketing objective as shown below.

After making the campaign, we start to create the plan of our ads.  This is with making an ad set. Facebook makes it easy to navigate through the page in order for you to get the most from the ads. The ad set goes into detail on your audience you want to reach, your budget, and much more.

Once you have your ad plan all ready, we move to making an actual ad.  Facebook allows you to edit the ad, format it the way you like, and connect links to your page.  

Creating advertisement for your page may seem like a hassle, but using Facebook is helpful.  The page walks you through step by step, making your ad problem into a successful outcome.

Week 10- Self-Inventory WCIYP MKTG 347

Today, I began to read about self inventory and how it can be a helpful method in order to find a job.  The personal inventory helps one understand who they really are, but how can this help them with finding a career?

First, knowing who you really are will help you find a career, not just a job.  The self inventory method will lead you to know more of the market you want to get in to.  This is not only because that is what you have skills for, but it is what you are truly interested in.  Many people that are currently employed do not like their jobs.  An article from The Washington Post, says that only 13% of people actually like to go to work.  This is something we have to do for the rest of our life, so lets chose something we are going to enjoy.

Not only will the self inventory help you find where to work, but it can also help in the interview process for that job.  You will be able to describe exactly who you are and what you bring to the table in the interview.  This allows the one interviewing you to realize that this is actually what you want.

Finding a job can be difficult, but finding a personally enjoyed career is much harder.  If you are currently searching for the job you want, first find out who you really are.  By using the self inventory method, you may find the right occupation for you.  Find your happiness through yourself.

Week 9- Creating Ads pt.1 MKTG 347

Every time I watch a youtube video, I have to waste at least 5 seconds to watch an advertisement that I am never going to click on.  Why would people use their time and money to create these ads, nobody clicks on them anyways.

This was the way I felt about social media marketing ads before I really dug into what these ad's can actually do.  Switching my views from the consumer to the producer, it is a sure choice that SMM is a necessity for success for business exposure.  

Currently,  I am putting my focus in learning how to create Facebook ad's and how to read all of the information that is provided from data.  This data, as I personally know, can be very important.  My example is when I use my personal social media.  As I said before, I used to hate these ad's.  Now, these ad's actually relate to me and sometimes are things that interest me.  I realized that the more I used social media, the more they knew about me.  

Now I know that I can use this advertisement in order to spread awareness and reach potential customers from my laptop.  This not only makes my life easier, it also gives me a great chance for success.  I know that when I open up my own business that social media will be the best way to advertise.